The Rise of Men’s Aesthetics in Cleveland

May 3, 2023
Reading Time: 6 mins
men's aesthetics in Cleveland - BodyTonic medspa

It isn’t only women who want to look and feel their best.

The male aesthetics market has been slowly but steadily growing for many years, with more and more men seeking out treatments that can enhance their looks, fend off the worst signs of aging, and boost their confidence.

According to the American Society of Plastic Surgeons, there’s been a consistent but modest 30% overall increase in male cosmetic treatments performed over the past 20 years, but specific treatments – such as Botox, fillers, and laser skin resurfacing – have seen far more noticable increases, with the latter nearly 500% more popular than 20 years ago!

And there’s no sign of this trend slowing down. In fact, quite the opposite: since the pandemic, the number of men getting aesthetic procedures has increased more than ever – something that’s largely credited to what’s been coined the “Zoom Boom”, a.k.a. many hours looking at one’s own face on camera leading to a desire to start ironing out some of the imperfections. 

So, if you’re considering a bit of rejuvenation or revitalization, you may be wondering what options there are for men, how (if at all) they differ from the same treatments performed on women, and – if you’re local to the area – what treatments are available for men’s aesthetics in Cleveland? If so, keep reading! 

The most popular aesthetic treatments for men

While the number of men looking for aesthetic treatments is on a steady rise, there’s no denying that men have a far clearer tendency towards certain types of procedures. 

By far the most popular are minimally or non-invasive treatments, with some of the most popular “requirements” for men being minimal recovery periods, and minimal aftercare. That’s to say, procedures that can be performed quickly and painlessly, after which you can continue with your usual daily activities

For this reason, the top 3 male aesthetic treatments most commonly being sought out are: 

  • Botox for minimizing frown lines and wrinkles
  • Fillers for creating more masculine features, such as jawlines
  • Laser skin resurfacing for reducing the worst signs of aging and sun damage

When it comes to the results, men also typically prefer natural and discreet results, rather than anything that looks obviously enhanced.   

The importance of your practitioner understanding the male patient

Every patient differs, regardless of gender – in terms of their biology, their behaviors, their concerns, their goals, and many more factors. This is exactly why consultations before treatments are so important, so your practitioner knows and understands your unique circumstances and can plan and recommend the best treatments accordingly.

However, broadly speaking, men and women differ biologically, behaviorally, and in terms of the goals they are seeking with aesthetic treatments. For this reason, it’s important you go to a practitioner that understands the male patient. 

Men typically have thicker skin, stronger muscles, and different shapes to their faces – such as heavier and wider brows, squarer jaws, and so on. This means that dosage, intensity, and techniques used for various treatments can vary quite significantly in order to achieve the results each individual is after. And this all comes down to the practitioner you choose understanding facial (and bodily) anatomy, and how to achieve the best gender-appropriate results. 

At BodyTonic in Cleveland, all our practitioners know just how to get the best aesthetic results for men as well as women, as we know that wanting to look and feel your best isn’t limited to any one gender.

Botox for men  

Do guys get Botox? Yes, they do. Botox is one of the most popular cosmetic treatments in the world, and that goes for men too. In fact, it’s become so popular among men that the media has even named it “Brotox”.

Botox for men is most popularly used for:

  • minimizing the “11” frown lines between the eyebrows
  • reducing the appearance of forehead lines and wrinkles
  • softening crow’s feet
  • subtly lifting the brow 

It’s a quick in-office procedure with zero downtime, and when done by a professional who understands the male face, results are natural – reducing the signs of aging while still allowing for plenty of movement.

Although Botox® is the term commonly used to describe the treatment, this is actually just one brand, and there are others such as Dysport® and Xeomin® that are equally effective and popular. 

Dermal fillers for “masculinizing” features

Dermal fillers are another increasingly popular men’s aesthetic treatment.

Used to temporarily restore volume and augment shapes and lines of the face, they are an incredibly effective way of enhancing and masculinizing features instantly, painlessly, naturally, and with zero downtime. No surprise they’re so popular! 

The treatment involves a hyaluronic-based substance being carefully injected into the face to enhance and alter specific features.

For men, the most popular uses of dermal fillers are around the jaw – masculinizing the jawline by creating a wider, more squared jaw and a stronger, squarer chin. This can also have an added benefit of lessening the appearance of jowls. 

Other popular uses are smoothing out nasolabial folds or marionette lines around the mouth, and giving more definition to the cheek and lifting the under-eye area – both of which can have noticeable rejuvenating effects.

As with Botox injections, dermal fillers are quick, minimally invasive treatments that produce instant yet natural results and have zero recovery time – meeting the average man’s preferred requirements for cosmetic treatments! 

Laser skin rejuvenation treatments for men 

Lasers have become one of the most powerful tools in the world of minimally invasive cosmetic treatments thanks to their ability to target a myriad of issues with minimal recovery time and minimal pain, but remarkably effective results. 

Laser skin rejuvenation treatments in particular are increasingly popular with both men and women thanks to their effectiveness in minimizing the signs of aging, reversing some of the damage life gradually does to our skin, and generally refreshing and revitalizing our skin’s appearance. 

Some of the most common concerns that men turn to laser skin rejuvenation treatments for include:

  • reducing facial redness and broken blood vessels
  • reducing signs of sun damage 
  • minimizing the appearance of wrinkles
  • minimizing the appearance of acne scars
  • improving the overall tone, texture, and appearance of the skin 

At BodyTonic in Cleveland, we offer the revolutionary MOXI laser, which is particularly popular with many men thanks to being one of the least invasive laser treatments on the market, requiring almost zero downtime. 

Other popular male aesthetic treatments 

While injectables and laser skin resurfacing are some of the most popular aesthetic treatments for men, that’s not to say there aren’t plenty of other treatments both suited to, and popular with, men across America (and beyond!). 

Some of the other top male aesthetic treatments include:

PRP for hair regrowth 

Platelet-Rich Plasma (PRP) is most commonly known among the female demographic for its role in PRP Facials (aka the Vampire Facial). However, this groundbreaking treatment that uses a patient’s own blood to stimulate the body’s natural healing and growth processes is also very effective at promoting and maintaining hair growth, meaning it’s an increasingly popular treatment for men.

Laser hair removal 

On the other side of the fence from hair loss, there’s also laser hair removal, with many men opting for this extremely effective means of permanently removing hair from their backs, chests, or elsewhere. 

Body sculpting treatments

Revolutionary treatments such as the Emsculpt Neo, which we offer at BodyTonic, are perfectly suited to men wanting to target stubborn areas of their bodies as part of their overall healthy eating and exercise regimes. Capable of simultaneously eliminating up to 30% in fat and increasing muscle mass by 25%, this groundbreaking non-invasive treatment is providing a powerful helping hand for men across the country to achieve their physical aesthetic goals. 

Men’s aesthetics in Cleveland

At BodyTonic Med Spa, we’re not only experts in minimally invasive cosmetic treatments, we’re also experts in knowing which treatments suit each individual, and how they need to be adapted to suit every individual’s unique aesthetic concerns and goals. 

Men and women typically want different things from the same aesthetic treatments, and we understand that. We understand the male patient and know just how to achieve the results you’re after. 
At BodyTonic we always start with a completely free, no obligation, in-depth consultation, so if you live or work in the Cleveland area and want to know what male cosmetic treatments might be right for you, schedule a consultation today, and let us recommend the perfect treatments to achieve the exact results you’re dreaming of!

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